Scratch & Win is an interactive digital campaign experience where users reveal rewards through tactile, game-like interactions. The challenge was to make it feel playful and instant while keeping the flow frictionless across devices.
The focus was on balancing visual excitement with strong UX clarity, so users always understand where to tap, what they won, and what action comes next.
Campaign-based mini experiences often look flashy but fail at clarity. Users can get confused about whether they won, where to continue, or how to redeem rewards.
We created a strict interaction sequence where users always understand status, reward outcome, and next action.
Scratch & Win shows that campaign interactivity performs best when delight and clarity are treated as a single system, not separate goals.
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